What Drives Loyalty?

What Drives Loyalty?

I’ve been a loyal Oakland A’s fan since I was a young boy back in 1968. Since then, there’s only been one year where I didn’t make the hour-long drive to their ballpark to see a game and I now go to Spring Training every year. Most of us are loyal to a team, a cause, our friends. Many of us can also call out our favorite stores we regularly shop at. What makes us loyal to a given grocery store? A recent article in Food Dive references a new Food Marketing Institute (FMI) report on shopper loyalty. The article states that “most...Continue Reading...
Being Proactive: What We Can Learn from Football

Being Proactive: What We Can Learn from Football

In a matter of weeks, football season will be upon us; players will begin drills, running routes and studying the playbook. You’ll see multiple key elements to every play: offense, defense and the clock. Racing against the clock, the offense aims to be proactive and move the ball downfield while the defense tries to stop them from accomplishing their goals. Interestingly enough, football offers some valuable lessons for those of us in the fresh food supply chain industry – you must be prepared for a wide variety of different...Continue Reading...
Your Fresh Strawberries Are Like Your Cellphone…

Your Fresh Strawberries Are Like Your Cellphone…

You look at your cell phone and the battery indicator says it’s about half-charged. How long will the battery last? An hour? A day? You don’t know because it all depends on how the phone is being used. If you’re just texting, the battery might last the rest of the day. If you’re watching videos or playing a compute-intensive game, it might last you 30 minutes. How long a cell phone battery will last is determined by its total capacity and is impacted by the type and length of use. We keep an eye on our use based on our phone’s...Continue Reading...
Never Going Back Again

Never Going Back Again

If you’re in my age group, this week’s blog title may take you back to the Fleetwood Mac song from their iconic Rumours album. But, alas, I’m not going back to 1977 and I’m also not going back to a particular grocery store. Why? Because the produce I purchased there was horrible. I had just returned from the United Fresh conference in Chicago and needed to make a quick stop for produce to get me through the rest of the week. On my list: a green bell pepper, a head of lettuce and a clam shell of strawberries. I stopped at a major...Continue Reading...