The Grocery Shopping Experience: Fresh Foods, Fresh Ideas

The Grocery Shopping Experience: Fresh Foods, Fresh Ideas

The grocery shopping experience continues to evolve. More than one third of U.S. grocery shoppers are now shopping online, according to Coresight Research. In their U.S. Online Grocery Survey 2019 that was recently referenced in The Supermarket News, 36.8 percent of those polled bought groceries online over the past year. This is up 23.1 percent from the previous year. They figure that this represents about 93 million online grocery purchasers, a gain of nearly 35 million from 2018. However, their research also showed that only 39.5...Continue Reading...
Online Grocery Shopping Options Abound But…

Online Grocery Shopping Options Abound But…

Online grocery shopping is supposed to be the future of how we buy food. But, are we there yet? Are we ready to give up brick-and-mortar stores and rely on someone else to select our fresh and perishable foods? A recent survey published in Supermarket News says, despite many online grocery shopping options, consumers still overwhelmingly prefer shopping for food in grocery stores instead of online. Why? According to the survey done by Vixxo, 87 percent of shoppers still prefer to visit brick-and-mortar stores for primarily two...Continue Reading...
Fresh Food Industry Trends from 2018

Fresh Food Industry Trends from 2018

The Best of Zest – 2018 In 2018, the Zest Labs Blog provided a timeline for what was topical in the fresh food supply chain industry. Google Analytics details which blogs most resonated with our readers. Our analysis reveals a few interesting fresh food industry trends in 2018. In the “Best of Zest” we offer you highlights from the year and some hints of things to look for in 2019. Fresh Food Industry Trend #1: Food Technology Is “So Hot Right Now” New food-related technologies, particularly blockchain for the fresh food supply...Continue Reading...
What Drives Loyalty?

What Drives Loyalty?

I’ve been a loyal Oakland A’s fan since I was a young boy back in 1968. Since then, there’s only been one year where I didn’t make the hour-long drive to their ballpark to see a game and I now go to Spring Training every year. Most of us are loyal to a team, a cause, our friends. Many of us can also call out our favorite stores we regularly shop at. What makes us loyal to a given grocery store? A recent article in Food Dive references a new Food Marketing Institute (FMI) report on shopper loyalty. The article states that “most...Continue Reading...
Where’s the beef (been)?

Where’s the beef (been)?

And is it authentic? And has it been properly handled? The 1984 Wendy’s “Where’s the Beef” commercial is a classic as Clara Peller, with a voice probably unlike any other human being, demands to know why the hamburger patty in her fast food restaurant burger is so small. Today, consumers are increasingly demanding answers to, “where did the beef come from?”, “is it truly grass fed?” and “has it been properly handled during processing and shipping?”. These questions are not just about beef either. They’re about poultry, pork and...Continue Reading...
Is Your Fresh Food Supply Chain Stuck in the ‘60s?

Is Your Fresh Food Supply Chain Stuck in the ‘60s?

“Flower power” and “cool baby” were popular phrases in the 1960s, and those of us in the fresh and perishable food supply chain industries still like to think about flowers and being cool (or cold). But, it’s a downer when we read that we’re still wasting 40% of our food every year. It bums me out. Why? Because it doesn’t have to be this way. We have the ability to reduce pre-consumer perishable food waste by 50% or more. The reason we, as an industry, haven’t made much of a dent in this problem is that too often we approach it by...Continue Reading...