ON-DEMAND DELIVERY
Ensuring consistent high quality of delivered meals is critical to success.
Consumers won’t blame the restaurant for poor delivered meal quality.
Reality
Impact
Perception
Impact
Perception
Reality
Perception
Impact
Reality
“The majority of consumers (76%) hold the restaurant at least partially responsible for any meal delivery errors”.
Techmonic Inc., Blog; Techmonic study confirms that customers blame restaurants for third-party delivery service mistakes.
Impact
Perception
Reality
Perception
Reality
Impact
Using third-party meal delivery services puts your brand at risk.
Lack of direct visibility of each delivered order means the restaurant cannot maintain quality, and therefore cannot ensure a quality experience for the consumer.
View Zest Delivery Solution
Impact
Perception
Reality
Perception
Reality
Impact
Using third-party meal delivery services puts your brand at risk.
Lack of direct visibility of each delivered order means the restaurant cannot maintain quality, and therefore cannot ensure a quality experience for the consumer.
View Zest Delivery Solution
Impact
Perception
Reality
Delivery time does not affect consumer’s choice in selecting a restaurant.
Reality
Impact
Perception
Impact
Perception
Reality
Perception
Impact
Reality
On-demand delivery – defined as within 10 minutes – is the fastest growing segment in causal and fast food dining.
Millennials are twice as likely to order delivery (20% of their meal occasions), which will likely grow as they approach peak spending as a category.
Impact
Perception
Reality
Perception
Reality
Impact
Failure to provide an on-demand delivery option will put business at risk to competitors who offer on-demand delivery.
View Zest Delivery Solution
Impact
Perception
Reality
Perception
Reality
Impact
Failure to provide an on-demand delivery option will put business at risk to competitors who offer on-demand delivery.
View Zest Delivery Solution
Impact
Perception
Reality
Consumers have low expectations for quality of delivered meals.
Reality
Impact
Perception
Impact
Perception
Reality
(So we only need to meet these minimum expectations.)
Perception
Impact
Reality
Consumers want the convenience of delivery with the quality of a dine-in experience.
Disappointed customers are not repeat customers, as there are many alternatives.
Impact
Perception
Reality
Perception
Reality
Impact
If hot meals are not hot, and cold meals are not cold, then consumers will choose another restaurant for their next order.
View Zest Delivery Solution
Impact
Perception
Reality
Perception
Reality
Impact
If hot meals are not hot, and cold meals are not cold, then consumers will choose another restaurant for their next order.
View Zest Delivery Solution
Impact
Perception
Reality
Food safety for delivered meals is no different than on-premise dining.
Reality
Impact
Perception
Impact
Perception
Reality
Perception
Impact
Reality
On-demand delivery can extend holding food for more than 2 hours, at which point temperature mishandling is a potential issue.
Further, food delivered more than 2 hours after preparation is considered catering, and requires added monitoring and documentation.
Impact
Perception
Reality
Perception
Reality
Impact
Lack of proper temperature management adds a food safety risk which can devastate a brand.
And lack of records may limit delivery coverage.
View Zest Delivery Solution
Impact
Perception
Reality
Perception
Reality
Impact
Lack of proper temperature management adds a food safety risk which can devastate a brand.
And lack of records may limit delivery coverage.
View Zest Delivery Solution
Impact
Perception
Reality
