Produce Marketing: BrandStorm Offers a Wealth of Insights

Produce Marketing: BrandStorm Offers a Wealth of Insights

United Fresh, one of the major produce industry trade groups, held their annual BrandStorm produce marketing conference last week in San Francisco. Several hundred marketing staff from produce growers and suppliers – as well as service providers like Zest Labs – turned out for an opportunity to hear from experts from the produce and other industries to discuss trends and issues – and generate ideas. Produce Marketing: Improving Your Strategy Tamsen Webster’s keynote led off the BrandStorm produce marketing conference. She instructed...Continue Reading...
Food Grower and Supplier Challenges: The Top 10

Food Grower and Supplier Challenges: The Top 10

How can AgTech innovation help address the top 10 food grower and supplier challenges? Jim Bogart, President of the Grower Shipper Association of Central California, was part of a presentation hosted by Dennis Donohue at the Western Growers Center for Innovation and Technology (CIT) in Salinas earlier this month. Bogart surveys his membership each year to build the Top 10 Challenges list for food grower and suppliers. Here’s what his members (which includes growers and suppliers in Monterey, Santa Cruz, San Benito and Santa Clara...Continue Reading...
IoT Sensors and Reducing Food Waste

IoT Sensors and Reducing Food Waste

Can IoT sensors reduce food waste? According to a recent article in Supply Chain Dive, sensor technology can reduce food waste by seven percent. The article references a new study published by the World Economic Forum (WEF) in conjunction with McKinsey and Company. The Supply Chain Dive article states (and I quote directly from the article): The inefficient supply chain is one of the main reasons for food waste. Almost one-third of global food production ends up wasted, according to WEF. These loses then lead to added procurement...Continue Reading...
Online Grocery Shopping Options Abound But…

Online Grocery Shopping Options Abound But…

Online grocery shopping is supposed to be the future of how we buy food. But, are we there yet? Are we ready to give up brick-and-mortar stores and rely on someone else to select our fresh and perishable foods? A recent survey published in Supermarket News says, despite many online grocery shopping options, consumers still overwhelmingly prefer shopping for food in grocery stores instead of online. Why? According to the survey done by Vixxo, 87 percent of shoppers still prefer to visit brick-and-mortar stores for primarily two...Continue Reading...