Does the Fox Have an Unbiased View of the Henhouse?

Does the Fox Have an Unbiased View of the Henhouse?

When it comes to monitoring performance, it’s a good idea to work with someone that has independence – meaning they don’t benefit based on the result. Just as you wouldn’t trust the fox to keep an accurate count of hens in the henhouse, you should find an objective, third party to monitor your product performance through the supply chain. For example, consider advertising rates on television. Let’s say a fast food restaurant wants to advertise their new double bacon chili cheeseburger during a baseball game. They’ll want to know how...Continue Reading...
Uh Oh, It’s the Fuzz!

Uh Oh, It’s the Fuzz!

No, I’m not talking about something a character from a 1970s TV show might have said. I’m talking about that feeling when you open your refrigerator in the morning to grab berries for breakfast and are greeted by raspberries that are growing beards and turning to mush. How frustrating. No fruit for breakfast, and a $5 clamshell of raspberries is now going in the trash. I’ll bet you’ve had this experience at least once. But have you wondered why it happens? The simple answer is that, because product wasn’t handled properly, it ran...Continue Reading...
5 Ways to Ensure Meals Stay Fresh and Safe in Transit

5 Ways to Ensure Meals Stay Fresh and Safe in Transit

With so many meal delivery services available today, one of the commonly asked questions from customers is, “How do my meals stay fresh and safe in transit?” Many customers are concerned about the condition their pre-made dishes or raw ingredients will be in when they’ve arrived at their home. And they have a good reason to be worried about that. Spoiled food can not only ruin the meal kit experience, it can turn off customers entirely from a meal delivery service. So how can you ensure the meals you’re delivering stay fresh and...Continue Reading...
Stay Cool! (And Visit Us at United Fresh!)

Stay Cool! (And Visit Us at United Fresh!)

It’s June, and not only is the weather heating up, so is produce season! Fresh fruits and produce abound and retailers’ shelves overflow with nature’s bounty. Yet, on any given day it may be very hard for growers, processors, shippers and grocers to “Stay Cool.” For growers and processors, every day brings fresh challenges related to labor, weather, equipment and the progress of the crops themselves – they often have too much to harvest or not enough. Shippers and logistics providers struggle to find drivers with enough hours to...Continue Reading...