Millennials Want True Transparency

Millennials Want True Transparency

If you’re a grower, manufacturer or retail grocer, you shouldn’t be thinking about me. I’m a baby boomer. Yes, I can spend a lot of money (just ask my wife), but my buying habits are outdated and, if you continue to solely gear your business towards my generation, you’re going to have problems – and very soon at that. As of 2016, the millennials surpassed the baby boomers and they are now the largest demographic buying group in the USA with over 75 million members. Millennials have a very different approach to the way they eat,...Continue Reading...
I’ll Never Look at Strawberries the Same Way

I’ll Never Look at Strawberries the Same Way

Since I started working at Zest Labs I have not been able to look at a strawberry the same way as I did before joining the company. Each morning when I make my breakfast and take the berries out of my refrigerator I pause to think about everything that went into growing, harvesting, packing and shipping those berries. It’s really a rather phenomenal process when you understand it. Beyond the planting, growing and harvesting – which is no doubt an achievement in itself – the post-harvest processing and distribution is remarkable. We...Continue Reading...